Former Student Interview: Dana Sells

I am very happy to share with you an interview conducted with a former student of mine, Dana Sells, UX Researcher, Shopify. I met Dana when she was a Master of Digital Experience Innovation (MDEI) student in my Principles of Marketing in a Globalized World class at the University of Waterloo campus in Stratford, Ontario Canada. Impressed by her background in public relations combined with her passion for human behavior, I stayed in touch and have watched Dana excel over the years.

Due to the wide-ranging number of topics covered in this 20-minute interview, below please find key topics organized by timecode:

0:00:23   Introduction
0:00:50   Background and Path to Shopify
0:04:57   A Day in the Life at Shopify
0:08:46   Shopify Corporate Culture & Organizational Behavior
0:10:30   The Importance of a Corporate Culture & How to Overcome Obstacles
0:12:58   Top Three Industry Trends in UX Research
0:15:16   Defining the Design Sprint
0:16:55   The Challenge of Extracting Actionable Insights from Big Data
0:17:55   Top Three Lessons Learned
0:19:03   Source of Motivation & Drive

Connect with Dana Sells on LinkedIn.

BACKGROUND: One of the benefits of having taught for a number of years is that I have ended up with many former students. All of them go on to do great/interesting things and I have been fortunate enough to have remained in touch with some of them. In this “former student interview” series, I feature their accomplishments and struggles so that others may be inspired or possibly even learn from their trials and tribulations. Ultimately, my favorite part of teaching has always been to watch others succeed as a result of my contribution, however small.