Former Student Interview: Hira Javed

I am very happy to share with you an interview conducted with a former student of mine, Hira Javed, User Experience (UX) Researcher, Canadian Broadcasting Corporation (CBC). I met Hira when she was a Master’s Degree student in my Principles of Marketing in a Globalized World class at the University of Waterloo campus in Stratford, Ontario Canada. Impressed by her background in marketing and consumer behavior combined with her passion for digital media, I stayed in touch and have watched Hira excel over the years.

Due to the wide-ranging number of topics covered in this 30-minute interview, below please find key topics organized by timecode:

0:00:23   Introduction & Background
0:06:10   Role at CBC
0:06:51   How UX Research is Utilized at CBC
0:08:40   Defining & Describing the Practice of UX
0:12:22   Role of UX Researcher as Brand Ambassador
0:13:30   Example of a Project from Start to Finish
0:20:11   Converting UX Research Insights into Actionable Data
0:21:32   Making a Case with UX Research Findings
0:23:00   Combining Quantitative & Qualitative Data
0:23:25   Example of A Project Where UX Research Ought Have Been Employed Sooner
0:27:55   Top Three Lessons Learned
0:29:50   Motivation

Connect with Hira Javed on Twitter or on LinkedIn.

BACKGROUND: One of the benefits of having taught for a number of years is that I have ended up with many former students. All of them go on to do great/interesting things and I have been fortunate enough to have remained in touch with some of them. In this “former student interview” series, I feature their accomplishments and struggles so that others may be inspired or possibly even learn from their trials and tribulations. Ultimately, my favorite part of teaching has always been to watch others succeed as a result of my contribution, however small.