Former Student Interview: Nicole Strong

I am very happy to share with you an interview conducted with a former student of mine, Nicole Strong, Experience Innovation Consultant at Quarry. I met Nicole when she was a Master’s Degree student in my Principles of Marketing in a Globalized World class at the University of Waterloo campus in Stratford, Ontario Canada. Impressed by her background in anthropology and her passion for applying the anthropological toolkit to the business world, I stayed in touch and have watched Nicole prosper over the years.

Due to the wide-ranging number of topics covered in this 25-minute interview, below please find key topics organized by timecode:

0:00:22   Introduction
0:01:19   Working in a team at Quarry
0:02:30   The nature of the consulting business at Quarry
0:04:09   The types of clients who work with Quarry
0:05:56   Defining “persona”
0:07:53   Background in anthropology
0:11:03   Types of research projects at Quarry
0:14:53   Defining “customer journey mapping”
0:17:31   Challenges at work
0:19:39   Top three things learned
0:22:19   On work-life-balance
0:23:57   Motivation

Connect with Nicole Strong on Twitter or on LinkedIn.

BACKGROUND: One of the benefits of having taught for a number of years is that I have ended up with many former students. All of them go on to do great/interesting things and I have been fortunate enough to have remained in touch with some of them. In this “former student interview” series, I feature their accomplishments and struggles so that others may be inspired or possibly even learn from their trials and tribulations. Ultimately, my favorite part of teaching has always been to watch others succeed as a result of my contribution, however small.